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Effective Business Communication / Murphy Herta

By: Contributor(s): Material type: TextLanguage: English Publication details: New Delhi: MC Graw Hill, ©2017.Edition: 7th edDescription: 619pISBN:
  • 9780070187757
DDC classification:
  • 651.74 HerE
Summary: his text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations.
List(s) this item appears in: HS205L
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Item type Current library Collection Call number Status Barcode
Books Indian Institute of Technology Tirupati General Stacks Humanities 651.74 HER (Browse shelf(Opens below)) Available 03518
Books Indian Institute of Technology Tirupati General Stacks Humanities 651.74 HER (Browse shelf(Opens below)) Available 03519
Books Indian Institute of Technology Tirupati General Stacks Humanities 651.74 HER (Browse shelf(Opens below)) Available 03520
Books Indian Institute of Technology Tirupati General Stacks Humanities 651.74 HER (Browse shelf(Opens below)) Available 03521
Books Indian Institute of Technology Tirupati General Stacks Humanities 651.74 HER (Browse shelf(Opens below)) Available 03522
Books Indian Institute of Technology Tirupati General Stacks Humanities 651.74 HER (Browse shelf(Opens below)) Available 03523
Books Indian Institute of Technology Tirupati General Stacks Humanities 651.74 HER (Browse shelf(Opens below)) Available 03524
Books Indian Institute of Technology Tirupati General Stacks Humanities 651.74 HER (Browse shelf(Opens below)) Available 03525
Reference Indian Institute of Technology Tirupati Reference Humanities REF 651.74 Mur7 (Browse shelf(Opens below)) Not for loan 03526
Books Indian Institute of Technology Tirupati General Stacks Humanities 651.74 HER (Browse shelf(Opens below)) Available 03527

his text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations.

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